Our Story
Live Amazing. Live Local.
Carolina Apartment Group is a Charlotte-based boutique real estate apartment marketing firm specializing in local, in-person outreach marketing that drives real results. We’re not a listing site — we’re a dedicated team of property management professionals, marketers, and community sales people focused on what truly matters: people, relationships, and performance.
Carolina Apartment Group was founded with a simple but powerful mission: to connect exceptional apartment communities with the people who work in the local community.
We believe leasing should feel local and be local — and that’s exactly what we provide.
Our Impact Is Local
Each of our apartment clients is deeply embedded in the neighborhoods they serve. In fact, for every 1,000 apartment residents, there is an estimated $65 million in economic activity generated through shopping, dining, and local business engagement.
Our outreach strengthens that economic ecosystem — helping great apartment communities connect with great residents while helping great community business partners connect with the people who are their primary customers.
Why Choose Carolina Apartment Group?
Whether you’re a new lease-up, a stabilized garden style, or luxury mid-rise; we’re here to help you lease smarter, faster, and more locally.
We aren’t just another vendor. We’re a partner in your property’s success.
Every Carolina Apartment Group team member has extensive on-site property management, marketing, and sales experience.
• Real, in-person outreach that builds real connections
• Strong local business relationships
• 70% of net leases come from local sources
• Our lead network close at 80–100%
• Lower cost per lease — no wasted ad spends
• Exclusive Access — we partner with only 5 communities per submarket
• Performance Guaranteed
What Drives Us at Carolina Apartment Group
Real People. Real Relationships. Real Results.
Build Long-Term Success
We don’t do quick wins — we build lasting partnerships. Our experience shows that consistent, personalized, in person effort beats one-size-fits-all digital tactics. We’re here to help communities thrive — sustainably.
Local Focus, Local Impact
We’re local, not national. That means we know the submarkets, we know the people, and we bring a hyper-local in person edge. Our commitment? No more than five clients per market — so each client gets our full energy and a strategic advantage.
Powered by People
We believe great marketing starts with great people, building trust. That’s why we lead with relationships — with local leasing teams, local employers, and local leads. Because when people connect, leases follow.
“I spoke with my new manager after I accepted a new position in Charlotte. I needed some help finding potential places to rent a new apartment. My manager responded right away. She was extremely excited, helpful, and let me know about their community partner program with Carolina Apartment Group. Not only did I learn I could save money on some upfront fees, I also learned several of my team members already lived within the same community. My new apartment home is super nice with great amenities and attention to details. I am looking so forward to my first year in Charlotte.”
—Jesse